It was one of my biggest social media mistakes. A while back, I was working with a client, planning the distribution of a new blog. The moment the article went live, the author sent me an 'urgent' message requesting the link and a few words she could use to share the post on social media.… Continue reading What the current Twitter storm teaches us about employee advocacy
In social media, as in life, you get out what you put in. Especially as you grow your network. Sure, you can follow dozens of people at the click of the button. But there are better ways to invest your time if you want to build stronger connections with your peers on Twitter and LinkedIn.… Continue reading Use this simple method to build strong connections with LinkedIn experts
Content Strategy is more than just about writing. When your message is competing for attention the digital realm, you need to be thinking about at least these five other things.