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Artificial Intelligence, Automation and the End of Western Thought

This blog post is a summary and analysis of the speech given by Yuval Harari at Davos in January 2020.  “The automation revolution is not a watershed that settles down again but a cascade of bigger and bigger disruptions.” When Yuval Harari speaks, people tend to listen. Not least when it comes to the impact… Continue reading Artificial Intelligence, Automation and the End of Western Thought

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What’s the best length for a blog post?

The ideal word count for a blog post? A quick search will tell you that articles between 1,200 and 1,700 words rank highest with Google. So that’s that then. From now on, all your blog posts will be longer than one thousand words, right? Not so fast. The magic number, let’s say 1,500 words for… Continue reading What’s the best length for a blog post?

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Content marketing – how to explain it to your business colleagues

Explaining content marketing to your colleagues, especially those outside sales and marketing reminds me of the old fable about the blind men and the elephant. According to Wikipedia, " Each blind man feels a different part of the elephant's body, but only one part, such as the side or the tusk. They then describe the… Continue reading Content marketing – how to explain it to your business colleagues