Content, featured

What’s the best length for a blog post?

The ideal word count for a blog post? A quick search will tell you that articles between 1,200 and 1,700 words rank highest with Google. So that’s that then. From now on, all your blog posts will be longer than one thousand words, right? Not so fast. The magic number, let’s say 1,500 words for… Continue reading What’s the best length for a blog post?

Content

Make it more human: How to write attention-grabbing b2b and tech content

I'm still astonished when people say that business-to-business copy-writing is dull. Even more amazed when they talk about technology in the same breath. Perhaps I've been lucky to work with some of the most inspiring tech businesses of the past decade or so. Maybe it's because I'm a geek with an arts degree who's fascinated… Continue reading Make it more human: How to write attention-grabbing b2b and tech content

Content

Surviving AI? Don’t just create, be creative

Brace yourselves. Artificial intelligence is ganging up on content professionals again. At least according to this story from the Content Marketing Institute yesterday. Like most AI stories these days it comes complete with an ‘end of days’ headline and a warning that an army of robots is ‘creating’ content – hundreds of thousands of stories every year.… Continue reading Surviving AI? Don’t just create, be creative

Content, Uncategorized

Less is always more. The role of a great editor

Let’s start with bit of film trivia. Name a ‘director’s cut’ that is shorter than the original. Tough one isn’t it? The only one I can think of is Ridley Scott’s Blade Runner which made much more sense once the infamous voice-over was removed. My inner editor is no fan of the director’s cut. Close… Continue reading Less is always more. The role of a great editor

Communities

Twitter: The writing skills you need to flourish with 280 characters

More than 10 years ago I started living on Twitter. I was off to run my first marathon in New York. Text messaging from a Samsung slider phone was doing my digits in. But back in those days you could text-message to Twitter. The idea that you could send one line to many people from… Continue reading Twitter: The writing skills you need to flourish with 280 characters