Imagine you could return to the UK in 1994. What advice would benefit a visitor to this strange country?
Borrowing books – and other ways to make friends and influence people
I'm still astonished when people say that business-to-business copy-writing is dull. Even more amazed when they talk about technology in the same breath. Perhaps I've been lucky to work with some of the most inspiring tech businesses of the past decade or so. Maybe it's because I'm a geek with an arts degree who's fascinated… Continue reading Make it more human: How to write attention-grabbing b2b and tech content
See this slide? This slide is your favourite content from all those e-commerce, e-platforming conferences of the past couple of years. And the EU says it's dead. This is a big deal. In a ruling, announced this morning, the European Court of Justice (ECJ) said that Uber is a transport company, refuting Uber's argument that… Continue reading Your favourite e-commerce slide? It’s dead
A decade since the launch of the iPhone, it’s easy to take for granted the way in which it transformed communication, marketing and content. But back in 2007, the first-generation device was being marketed as a phone (yes really) and the app store and all that followed were far from becoming reality. But it was… Continue reading Five technologies that will transform content and communications in the next five years