Content

The future of user intent? Listen to the voice

User intent is a hot topic right now for SEO and content marketing. But with AI, voice recognition and other disruptive technologies entering the mainstream, how can businesses ensure that they continue to serve up great content that meets the needs of their online audience? First a recap. At its most fundamental level, user intent… Continue reading The future of user intent? Listen to the voice

Communities

Why I’ll never buy The North Face again

By now you'll be aware of the stunt pulled by The North Face and its agency Leo Burnett Tailor Made who replaced photos on Wikipedia pages with substitute images that included North Face gear. Controversial? Wikipedia were far from happy. But as no one seems to get tired of saying, all publicity is good publicity. … Continue reading Why I’ll never buy The North Face again

Content, featured

Content marketing – how to explain it to your business colleagues

Explaining content marketing to your colleagues, especially those outside sales and marketing reminds me of the old fable about the blind men and the elephant. According to Wikipedia, " Each blind man feels a different part of the elephant's body, but only one part, such as the side or the tusk. They then describe the… Continue reading Content marketing – how to explain it to your business colleagues