Online audiences are fragmenting. As monolithic social platforms dissolve into dozens of niche platforms, messaging apps and media channels, it’s getting harder than ever to target a specific community whether you’re selling a product, promoting thought leadership or recruiting. But your audience is still out there—if you know where to look.
Bright Content will help you find them. Then, having identified a community, we recommend a collaborative approach where listening is as important as speaking, and tone of voice is adjusted thoughtfully to different demographics and digital channels. By engaging with these influencers on a respectful and equal footing, it becomes possible to begin conversations based on your own agenda and goals.
At the same time, we work with clients to host communities of their own—either a dedicated section of their website, a specialist community platform, or a group page hosted by a social player such as LinkedIn or Facebook.