Content

The future of user intent? Listen to the voice

User intent is a hot topic right now for SEO and content marketing. But with AI, voice recognition and other disruptive technologies entering the mainstream, how can businesses ensure that they continue to serve up great content that meets the needs of their online audience? First a recap. At its most fundamental level, user intent… Continue reading The future of user intent? Listen to the voice

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Content marketing – how to explain it to your business colleagues

Explaining content marketing to your colleagues, especially those outside sales and marketing reminds me of the old fable about the blind men and the elephant. According to Wikipedia, " Each blind man feels a different part of the elephant's body, but only one part, such as the side or the tusk. They then describe the… Continue reading Content marketing – how to explain it to your business colleagues

Content

Make it more human: How to write attention-grabbing b2b and tech content

I'm still astonished when people say that business-to-business copy-writing is dull. Even more amazed when they talk about technology in the same breath. Perhaps I've been lucky to work with some of the most inspiring tech businesses of the past decade or so. Maybe it's because I'm a geek with an arts degree who's fascinated… Continue reading Make it more human: How to write attention-grabbing b2b and tech content

Content

Surviving AI? Don’t just create, be creative

Brace yourselves. Artificial intelligence is ganging up on content professionals again. At least according to this story from the Content Marketing Institute yesterday. Like most AI stories these days it comes complete with an ‘end of days’ headline and a warning that an army of robots is ‘creating’ content – hundreds of thousands of stories every year.… Continue reading Surviving AI? Don’t just create, be creative