Communities

What the current Twitter storm teaches us about employee advocacy

It was one of my biggest social media mistakes. A while back, I was working with a client, planning the distribution of a new blog. The moment the article went live, the author sent me an 'urgent' message requesting the link and a few words she could use to share the post on social media.… Continue reading What the current Twitter storm teaches us about employee advocacy

Communities, Content

Use this simple method to build strong connections with LinkedIn experts

In social media, as in life, you get out what you put in. Especially as you grow your network. Sure, you can follow dozens of people at the click of the button. But there are better ways to invest your time if you want to build stronger connections with your peers on Twitter and LinkedIn.… Continue reading Use this simple method to build strong connections with LinkedIn experts

Communities

Why I’ll never buy The North Face again

By now you'll be aware of the stunt pulled by The North Face and its agency Leo Burnett Tailor Made who replaced photos on Wikipedia pages with substitute images that included North Face gear. Controversial? Wikipedia were far from happy. But as no one seems to get tired of saying, all publicity is good publicity. … Continue reading Why I’ll never buy The North Face again

Change, Communities

Ready to workflow your shopping list? Why the internet fridge is as far away as ever

Where is my internet fridge? I've been asking this question for 20 years now. As promised, I've got my smartphone, streaming media, and unlimited cloud storage. Put me down for a driverless car. But where's my flipping internet fridge? At the dawn of internet time, the connected fridge was as much a part of the… Continue reading Ready to workflow your shopping list? Why the internet fridge is as far away as ever