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Why I’ll never buy The North Face again

By now you'll be aware of the stunt pulled by The North Face and its agency Leo Burnett Tailor Made who replaced photos on Wikipedia pages with substitute images that included North Face gear. Controversial? Wikipedia were far from happy. But as no one seems to get tired of saying, all publicity is good publicity. … Continue reading Why I’ll never buy The North Face again

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Rankin: On celebrity selfies, Instagram and shooting the Queen

One of my pet projects is helping people understand the different between a selfie and a self-portrait. This matters more than ever as Instagram and influencer marketing move away from shallow, manipulated images, to authentic photographs that tell the story behind the face. So it was great to hear the British photographer Rankin interviewed on… Continue reading Rankin: On celebrity selfies, Instagram and shooting the Queen

Content, featured

Content marketing – how to explain it to your business colleagues

Explaining content marketing to your colleagues, especially those outside sales and marketing reminds me of the old fable about the blind men and the elephant. According to Wikipedia, " Each blind man feels a different part of the elephant's body, but only one part, such as the side or the tusk. They then describe the… Continue reading Content marketing – how to explain it to your business colleagues

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My best shot: How digital drives content

Photography isn’t my day job. As you can probably tell from my Instagram and Facebook accounts. But I’ve always taken a lot of pictures, going back to my first Brownie, through some truly clunky analogue SLRs, right up to my treasured Nikon D90. Which is why a new 35mm analogue camera caught my eye. At first reading, the… Continue reading My best shot: How digital drives content