It was one of my biggest social media mistakes. A while back, I was working with a client, planning the distribution of a new blog. The moment the article went live, the author sent me an 'urgent' message requesting the link and a few words she could use to share the post on social media.… Continue reading What the current Twitter storm teaches us about employee advocacy
In social media, as in life, you get out what you put in. Especially as you grow your network. Sure, you can follow dozens of people at the click of the button. But there are better ways to invest your time if you want to build stronger connections with your peers on Twitter and LinkedIn.… Continue reading Use this simple method to build strong connections with LinkedIn experts
Listen to this recording of Sir Alec Guinness reading Shakespeare’s most famous lines of poetry, ‘to be or not to be’. Impressed? What about Jay-Z’s Hamlet. Or Arnold Schwarzenegger’s? https://www.youtube.com/watch?v=XuOPCSqunDM If you were caught out don’t worry. Deep fakes, both audio and video, are now worryingly accurate. Even when the intention is good (recreating a… Continue reading Voice synthesis, the most impressive deep fake to date. And the most worrying
Research is a non-stop exercise. Especially in business writing where you need to stay on top of current events to remain an expert in your field. These days there’s no shortage of online news and specialist media to keep you up to date. But it’s important to focus on the best sources and manage time… Continue reading Research: Tricks and tips for business-to-business marketing
How smart is artificial intelligence and how fast is it advancing? In a recent post I mentioned machine learning research that taught an algorithm to master 40-year-old video games. If Atari 1982 video games are the peak of 2020 research, how hard is it to train an algorithm to play Pong, which came out in… Continue reading How intelligent is artificial intelligence?